Lime* Content Studios today launched 4 x 30 sec TVC’s in Hong Kong. Directed by Scott Wright, the concept was created by Lime* in 2015 for the local Bra Brand, Regina Miracle. Shot over 2 days the TVC’s focussed on Work, Sport and Play. Managing Director Bill McQueen remarked ‘Working with Regina Miracle has been a lot of fun. We understood the importance of feeling like an international brand yet being able to connect on a local level at the same time.’ The campaign consists of TVC’s and Print and is currently rolling out across Hong Kong.