Bill McQueen

Bill McQueen

Chief Content Officer

Bill McQueen is a broadcast industry veteran.

With over three decades of production experience at some of the world’s biggest networks, including Disney, Cartoon Network, MTV and SKY UK, Bill has worked in every facet of broadcast TV. For close to a decade, he was also the Creative Director at Fox International Channels/National Geographic Channels Asia.  During his tenure he created a powerhouse creative department winning over 35 prestigious PROMAX Awards. He was also responsible for overseeing the in-house ad production department, creating campaigns for Sony, Samsung, HP and Singapore Airlines, to name a few.

Now, as the Managing Director and Chief Content Officer at Lime* Content Studios  Hong Kong, he is responsible for guiding his team through a steady stream of global short and long form media projects. LIME specializes in a wide range of customized videos (including corporate, TVCs and branded content), strategizing, digital solutions and a variety of digital and written projects. Recent clients include , Cathay Pacific, the Hyatt, CNN, Wall Street Journal, and Herman Miller, among others.

Bill is an avid outrigger paddler and can often be spotted off the waters of Hong Kong in the wee hours of the morning.