The Brief

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. The HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC assigned us at Lime* to produce a 1-minute animation highlighting the revamp of their new website. It’s sole purpose was to inform their target audience about the new features and latest functions that enhance user experience.

The Result

This project took around 3 months, and we worked closely with our animation team to create a video that utilises a mixture of stock footage and silhouettes. Whilst incorporating the corporate style of voice-over and background music, the video also beautifully highlights a colour scheme that pairs with the HKTDC logo and website.

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