The  Brief

Edelman, the global communications firm, frequently contacts us to create videos for their clients. One of them is APLAR, who seek to eliminate the ravages of rheumatism. To create more internal awareness amongst staff and shareholders, they asked us to go to Cambodia to highlight what they are doing on the ground there.

The Result

In keeping with our style, we believed that the best way to showcase APLAR’s work was to personalize it. To do this, we focused on one rural Cambodian woman who was suffering from severe arthritis and how APLAR changed her life. We also interviewed doctors who could discuss the case and filmed relevant scenes in the country which could help tell the story. Complete with voiceover, the three minute plus video perfectly showcases the company’s extensive efforts.