The  Brief

Around the world baby’s are being left in cars, unfortunately it is a problem.

Our client invented a baby seat with a mobile app functionality that alerts parents who leave their kids in the car unintentionally.

They asked us to come up with a video that would tell this story.

The Result

We decided that animation would be the best way to do this. We wanted to make the video informative and not to scary, hence the style we chose. The script was carefully tweaked so it would feel more like a PSA than a commercial.