CML is a global leader when it comes to sourcing solutions for printed circuit boards. As the international go-between for consumers and manufacturers, the company wanted to have a video made which creates awareness regarding what they’re about and the extent of their global reach.
For a subject which is potentially dense and complex, it became important to quickly highlight several aspects of the company at once. This included how printed circuit boards regularly affect our daily lives and the global reach of the company, all the while tying it together via smooth graphics and up to date visuals. CML were satisfied with a compelling company introduction, easy to understand and swiftly told.