THE BRIEF:

Fore the last few years, Cathay Pacific Airline has liked to personalised stories about its staff members in all areas.For us, this meant crafting a spot around its customer service staff. The airline wanted us to focus on showcasing what some of their staff do to create more awareness amongst the general public and potential passengers.

THE RESULT:

After seeing several Cathay Pacific employees, we selected three who would convey the story we wanted to tell the best. We interviewed them on camera and filmed them as they went about their daily tasks at the airport. We then edited the best footage into a cohesive storyline. The result is a video which gets heavy play on social media platforms.

CX – Customer Service

Hong Kong