Lime* was commissioned by Global Design Asia Pacific (GDAP) to create a video for their annual conference in Bangkok.
The video needed to be creative in a way that break through and be remembered.
They also wanted all many of their members from around APAC to be in the video which was the biggest challenge.
To include regional staff who couldn’t be in the same place we decided to create an animated video using photos they sent to us by iPhone.
To make the video stand out we played around with the copy to make it a fully engaging, tongue and cheek video that would catch the attention of even the most bored audience member. The last piece of the puzzle was to make it really colourful and fun using icons that were related to their particular department.