GLT Wine Launch Asia
Galatee Faivre has been a French winemaker for the past 15 years with a family history in the business that dates back to 1839. Working with agency, Emotive Studio, the goal was to entertain and captivate viewers, while simultaneously calling attention to the rich heritage and connection that France has with wine and spirit making.
In creating an association between the wine and France, we combined some of the most iconic locations in Paris with 3D modelling. Additional footage was shot in French vineyards that forms the backbone of Galatee’s livelihood. Tying the entire storyline together was our animated lead character, a sophisticated and fun-loving French woman. To further clinch the attention of the Asian target market, we captured shots of the wine and a local wine lover.