Hong Kong’s most historic university wanted us to create a long form video which would serve as the ultimate recruitment video for potential overseas applicants. They offered complete access to the grounds and students, and hoped that we could come up with a campaign that would be suitable for their brief.
We came up with the theme of “Faces of Tomorrow”, which served as the backbone for the filming we did on campus and around the city. We also shadowed several students as they went about their daily lives in and out of the classroom. These students represented the business leaders (ie. “the faces”) of tomorrow. The ensuing 10 minute video that we created successfully serves as a showcase for the university AND has been used in various guises across multiple platforms.
HONG KONG UNIVERSITY – FACES OF THE FUTURE TRAILER