THE BRIEF:

Ming Fai is a Hong Kong based company (with several offices in China) that makes and sources amenities for major hotels and airlines, among other services. They wanted a corporate video that explained who they are, what they provide and what their corporate philosophy is.

THE RESULT:

Though the brief was clear, we created a campaign where they were and are perceived as a global, five star company. To do this, we changed their paradigm so that they could think of themselves on a bigger scale. We also ensured that all of their products were presented in a tasteful manner that suits the types of environments where they are actually available. Pleased with their new public persona, our relationship with Ming Fai continues to this day.

Ming Fai Corporate Video

Hong Kong