THE BRIEF:

MSIG is one of Asia’s leading general insurers, with a 100 year history in Hong Kong alone. They approached us to help them call attention to their growing digital services. While recognizing that there was a lot of information to convey, they asked us to create a snappy, graphics heavy video.

THE RESULT:

With animation being one of our specialties, we decided that this was the perfect vehicle for it. This way, we could tell more of MSIG’s past and present story in an exciting way. Once all parties were satisfied with our script, we recorded a voiceover and created animated graphics to match. A rocket, signifying vision and growth, became the main motif. We like to think that it’s a motif for how we translated MSIG’s story onscreen as well.

MSIG

Hong Kong