MyDNA is a personalized health care service that uses DNA testing to determine what the mind and body needs. They offer customized solutions that will help a person achieve optimum health._ Their services involve online and personal consultations on a daily basis. The company approached us to create an introductory video to launch their DNA testing kit.
We opted to showcase Hong Kong lives that are bright, cheerful, optimistic and living their life to the fullest. But with a limited budget, we decided to use stock footage to maximize the varied lifestyles involved. The 45 second spot became inspirational, designed to motivate the viewer to maximize their health via what MyDNA can offer.