The Hong Kong based supply chain for global brands wanted a spot to show at a regional meeting and at future showcases. Their desire was for the one minute video to clearly highlight what they do and what kind of impact they have on millions of consumers.
It was a delight to film with Li & Fung, as we were able to use products that they source themselves in our shots. Their attractive employees were also immediately camera friendly, eliminating the need to hire actors. After filming it all in only one day, the well-paced video captures the essence of time and Li & Fung’s growing reach.