Sunkist wanted to make a video that reminded local Hong Kong people of how symbolic an orange was when they were going up.
The Orange is very significant in cantonese culture and we were tasked with the job fo finding a creative way to show this.
We invited a bunch of people and asked them to pick a box. We put old 90’s memorabilia in it and got them to talk about it.
At the end we put Oranges in the box and what we got was better than we ever imagined!!