August 8, 2024
According to a report by EyeView, videos on landing pages can increase conversion rates by up to 80%. Understanding the video production process and the steps involved not only helps you work more effectively with production teams but also increases informed decision making that aligns with your vision and business objectives. Understanding it well will help you succeed with corporate video production.
As a leading Hong Kong video production house, we know the video production process inside out. In this article we will explain the process by breaking it down into its three essential phases: pre-production, production, and post-production. Those three phases can be split into eight simple steps that make it easy to turn your creative vision into life.
By the end, you’ll have a clearer understanding of the components and necessities of each phase so you can collaborate more effectively and create meaningful video content. Whether you’re planning your first corporate video or refining your approach to video marketing, this guide will equip you with the knowledge to approach video production like an expert.
Pre-production is the planning and preparation phase that lays the groundwork for an effective video production process that runs smoothly all the way through to final distribution. This is a critical part of the process that sets the stage for everything that follows. This phase involves conceptualizing the video, writing the script, casting talent, scouting locations, and organizing logistics that help bring your creative vision to life.
The production phase is where the actual filming takes place. During this phase, all the elements carefully planned out in the pre-production phase come together on set so you can focus on filming and bringing the magic to life. This phase involves careful coordination of equipment, talent, and crew to capture your best footage.
Post-production is where the video takes its final form. This phase involves editing the raw footage, adding effects like graphics and sound, and making any final adjustments to help you achieve the desired outcome. This phase is also where the video is adapted for distribution across various platforms (i.e. mobile, desktop, social, etc).
This lays the foundation of your video project and for all subsequent steps that should follow. Your creative brief serves as the blueprint that helps bring teams into alignment with the project's vision, goals, budget and timeline. This is a crucial step for clarity and cohesion.
Once the creative brief is established, the next step is to develop your script, followed by storyboarding to visualize the script along with potential shots you’d like to capture. By carefully crafting your script and storyboard, you set the stage for a smoother production phase and ensure the final product aligns with your vision.
Selecting the right talent and crew is essential to bringing the script to life. Depending on the type of video you’re shooting for, your talent can be a mix of actors, real people providing testimonials or authentic stories, and animators if your video is all animated.
Finding the location of your shoot is just one piece of the puzzle. Knowing the environment of your shoot is just as important as that will help you determine how you shoot and what is necessary to prepare based on weather, lighting, noise, and electricity. It can be helpful to do an onsite visit to your location, especially if neither the producer or videographer has seen it, so you can be better prepared for the production phase.
This is where you bring it all together. The logistics involve coordinating the various moving parts to ensure the shoot runs smoothly. Specifically, you will want to confirm the bookings with your talent, crew and location while preparing a thorough checklist for the equipment you need on the day of shoot and scheduling the timing and sequence of shots and other timing considerations before the actual shoot.
The production phase is where all the planning from pre-production comes to life. Depending on the type of video you’re producing, this step may also include conducting interviews with guests, capturing background footage, creating animations, and recording voice overs. This is an incredibly dynamic phase that requires flexibility and quick decision making, which can happen more smoothly with solid pre-production planning.
Post-production is where the raw footage is transformed into a polished video.
This is where the raw footage is transformed into a polished video and where the final narrative is formed. The step includes adapting the video for the appropriate distribution channels. Whether it’s your website, social media channels, or email campaigns, distribution should be designed strategically to reach the right audiences.
This is the final step where you can finally promote your video masterpiece, share the hard work of everyone involved, and ultimately meet the original video objectives you set out in the pre-production phase.
The video production process requires clear vision, objectives and goals where careful planning and communication across each step involved will help you collaborate more effectively with everyone involved and ensure the final video meets your objectives. Let us know how we can help bring your ideas into life.
