CORPORATE VIDEOS

Types of Corporate Videos

1. Corporate Training Videos: Engaging and interactive videos that train your employees with the knowledge and skills required to perform their job well, to meet regulatory requirements, or to ensure that new policies are communicated in a consistent way.
2. Onboarding and Training Videos: Instructional content for new hires, such as a step-by-step guide to using your company's software, HR platforms, or employee benefit portals.
3. Senior Management Videos: Videos featuring senior executives sharing the company's strategy, goals or achievements with investors, stakeholders, or employees (i.e. a quarterly update from the CFO).
4. CEO Profiles: Give your audience a glimpse into the leadership of your company. Our CEO profile videos are a great way to humanise your brand and provide a more personal version of your CEO's background (i.e. a day-in-the-life video of the CEO).
5. Employee Testimonials: Employees sharing their positive experiences and details about their day-to-day job. These videos are frequenly used by HR teams to support recruitment drives.

1. Storyboarding & Script Writing‍
   Creating a compelling storyboard is critical to ensure that your audience gets “hooked” and that messaging and overall flow of your corporate video meet your objectives.
2. Cameraman / Videographer / Production Crew
   ‍For simple videos, a single cameraperson may suffice, but for more complex shoots a bigger team will be required. A full crew includes a director, a camera assistant, and a lighting specialist.
3. Editor
   ‍Editing can span standard post-production, which includes adding graphics, editing colours, sound and other sound effects. In some cases brands want to add animations or other special effects, which increase complexity and cost.
4. Voice-over Actor / Narrator
   ‍For certain types of corporate videos such as training and onboarding videos, or leadership messages it is best to work directly with your team as it makes the corporate video more authentic. For other types however it will be better to use professional voice-over actors or narrators.
5. Filming Equipment
   ‍Depending on the type of video and the shooting location, different camera and filming equipment will be needed. For complex outdoor shoots drones could also be required. These factors impact the overall budget required to produce a professional corporate video.

1. Work with your in-house communications team: Many firms in the financial or professional services sector have strong in-house communications teams. In cases where you also have in-house videographers you will be able to plan and produce basic corporate videos. If your team comprises expert storytellers and writers you may still want to get external help to actually shoot the video to ensure it is professionally produced and consistent with other external communications of your brand.
2. Working with a Freelance Videographer: This option is suitable for small business or start-ups with very limited budget and a high degree of flexibility as to how their brand is expressed and communicated to external audiences.
3. Hire a Corporate Videography Agency: For complex shoots that require a larger team and that need to meet a specific brief and brand guideline requirements this is the best option. While it may be more expensive, the quality of the results is well worth the investment. Also consider that especially for corporate video featuring senior executives, the time of your stakeholders is highly valuable. Ideally you want to work with a partner able to provide a professional and efficient shooting experience.