July 24, 2024
Competing to stand out with increasing media saturation and shortened attention spans, brands need creative ways to connect and resonate with their audience. Corporate videos bring information to life while making them extremely accessible and engaging. They can positively impact your reputation, engagement and conversion while propelling your business forward.
As an expert for video production Hong Kong, we share our point of view and best=practice examples for nine types of corporate videos to inspire your next campaign.
Brand videos are powerful tools that can be used internally, externally or used to serve both spaces. They act as dynamic and persuasive communications strategies used to build brand recognition, trust and credibility through powerful audience resonance and establishing meaningful connections across a wide range of audiences including internal staff members, potential employees, clients, partners, customers, and investors.
We are Bolt, the Fastest-Growing Tech Company in Europe
Bolt went from a small Estonian startup to one of the fastest-growing tech companies in Europe. Their brand video boldly asserts their identity by showcasing itself as the premier tech company on the rise in Europe. The combination of speed, striking visuals and a captivating storyline told by their employees effectively communicates Bolt's journey to success. This film is a great example of how brand video marketing can significantly shape and solidify a brand's credibility.
Promotional videos are short, engaging media content designed to introduce and highlight a product, service, or brand. They primarily serve to generate interest, attract and convert your audiences (e.g. potential customers). They can be used in various settings such as social media platforms, websites, trade shows, and email marketing campaigns.
Explainer videos, often known as tutorial or demonstration videos, are similar to promotional videos but they go further to educate your audience about your product or service. They serve to cover knowledge gaps, provide insights, and generate excitement about new technologies and releases. They can be more effective than written explanations as videos are more engaging and dynamic.
This is a great example of an explainer video that makes remote testing capabilities exciting without losing the viewers attention. This energy would be lost over written explanations especially for dense or technical information.
Testimonial videos are powerful marketing assets that feature existing or past customers who share their first-hand experience of your product or service. These assets are direct endorsements for your brand and business, helping to build credibility and trust that can win over new customers and clients.
Event highlight videos are a great way to capture and share special memories such as launch events, team building, or even team meetings. They celebrate achievements and help showcase company milestones to different types of internal and external stakeholders.
Recruitment videos showcase a company's values, employees, benefits and other elements to create interest and incentivize job candidates to apply. They support hiring initiatives by attracting new talent that tend to have a better match with your company’s culture and values as they tend to only resonate with their intended audiences.
Employee onboarding videos are a great way to onboard new employees without boring them during orientation week. They are an engaging method for communicating important information and training on specific tools or software so your employees feel equipped, excited and ready to start their journey with you.
Corporate training videos are incredibly varied in their style as well as the content they deliver. They are used across any industry you can think of, from Food & Beverage, Hospitality, Healthcare, Technology, Education, Government and everything in between. The best training videos are targeted, thoughtfully structured and easy to follow so your staff can quickly learn and grow with your business.
Corporate communications videos are instrumental in conveying critical messages such as sustainability initiatives, new policies, mergers, restructuring, and corporate responses to significant events like Covid-19. Additionally, they can enhance investor relations through engaging and compelling updates.
Actavis - Twice As
Mergers and acquisitions can be an uncertain and dreadful transition for employees. This film was produced to generate excitement, energy and positivity for the merger between Watson Pharmaceutical and Actavis global enterprise while reinforcing a new culture for the business.
Corporate videos emerge as a versatile and impactful medium for fostering meaningful connections while conveying information with ease. The power of a well-executed corporate video will help you stand out from the noise with nine methods to effectively market your brand in creative and memorable ways.
Whether you’re an innovative startup or a well-established brand, we can help you maximize the impact of your brand’s storytelling and engagement efforts to boost your business.
With shortened attention spans, brands must find creative ways to connect and resonate with their audience. Corporate videos effectively bring information to life, making it accessible and engaging. These videos can enhance your reputation, boost audience engagement, and allow for a consistent way to communicate important information. To learn more about how we can help you contact us!
