THE BRIEF
Create a 30 second video production TVC spot. In an area of China where true, quality health care is hard to find (Wuhan), the Asia Heart Hospital is dedicated to passionately treating patients and saving lives. As it is, they are the only center available in an area where 250 million people reside. They came to us to call attention to their services in a way that would stand out on local television.
THE RESULT
We created a spot that mirrors the warmth and caring ways of the staff at the Asia Heart Hospital. While the shoot only took one evening in a luxury apartment, we wanted the 30 second commercial to convey the passion that matched what we experienced when we met the staff ourselves. It’s a Western styled commercial with a big heart.
