THE BRIEF
The international news channel wanted to increase subscriptions in Hong Kong for its service amongst young and upwardly mobile consumers. To that end, they wanted to highlight how CNN is a key component for busy executives who need to be “in the know” on a daily basis.
THE RESULT
We came up with a storyline that reflects an example of the consumers CNN is looking to attract. After casting an appropriate actor as an “executive”, we filmed a fast paced 30 second video which showcased the varied daily life of a busy exec in Hong Kong. CNN, of course, is the extra ingredient that helps the exec navigate his way through the day.
