THE BRIEF
Ming Fai is a Hong Kong based company (with several offices in China) that makes and sources amenities for major hotels and airlines, among other services. They wanted a corporate video that explained who they are, what they provide and what their corporate philosophy is.
THE RESULT
Though the brief was clear, we created a campaign where they were and are perceived as a global, five star company. To do this, we changed their paradigm so that they could think of themselves on a bigger scale. We also ensured that all of their products were presented in a tasteful manner that suits the types of environments where they are actually available. Pleased with their new public persona, our relationship with Ming Fai continues to this day.
