HDBC LIFE -
Using the world of food and HSBC’s wider culinary platform, HSBC Life wanted tro create a social media campaign to convey their unique POV and thought leadership in the healthand wellbeing space (with special emphasis on
wellbeing beyond the physical).
Solution
We joined three influencers from different cities in the kitchen - Singapore, Guanzhou, and Hong Kong - to gain insight into their perspectives on food and wellness. Each selected a meaningful dish and discussed their personal philosophy on maintaining a healthy mind and body.