Austcham 30sec TVC

The  Brief

Create a TVC brand campaign for The Australian Chamber of Commerce highlighting its 30 year History in Hong Kong.

Our  Approach

How do you take a very corporate organisation such as Austcham and make it relatable to potential new members?

We felt the best way was to humanise the brand and make it less “stiff” was to use a cross section of it’s members to tell the story of Austcham. By peeling back the corporate layers, we were able to make it feel more personable and human.

Shooting in our in-house studio over 2 weeks, this 30 sec TVC  tells the story of Austcham through its members, showing the brand in action.