Cigna Rugby 7’s

The  Brief

In their 3rdyear of sponsoring the HK Sevens, Cigna approached Lime to add fresh perspective to their converting Hearts and Minds campaign. Along with the star power of  local elite Rugby stars, Salom Yiu Kam-Shing and Chong Ka-Yan, Cigna was looking to take their message of promoting physical and emotional wellness to sports fans at the Sevens stadium and ultimately, the whole of HK.

The Result

Lime’s collaboration with Cigna resulted in a spot that perfectly captured the humour and energy of the city and it’s Rugby personalities. It’s a Seven’s crowd pleaser that manages to be both entertaining and informative.