THE BRIEF: 

Cathay Pacific wanted to update their recruitment videos for their next batch of enrolment. They have liked to personalise stories about their staff members. For us, this meant crafting three videos around its cabin crew, airport staff and customer service staff. Through the video they want to attract potential employees and show the work life balance at Cathay. 

THE RESULT: 

After seeing several Cathay Pacific employees, we selected three who would convey the story we wanted to tell the best. We interviewed them on camera and filmed them as they went about their daily tasks. We then edited the best of the footage into a cohesive storyline. The result is three videos that show potential employees the work life balance at Cathay.

CX – Recruitment