The Brief:

  • Stress free and easy are attributes seldom used to normally describe the experience of mobile banking. For the launch of the Pay Me for business, HSBC needed tutorials that conveyed ease and attraction of use for customers.

The Result:

  • What does an egg bun, a post office box and a lucky fortune cat have to do with mobile banking? Plenty. Lime saw the potential of using quirky objects to create visually engaging spots that are relatable and more importantly, un-complicate the Pay Me for business process for its users. The execution is fresh and fun, making an otherwise straightforward instructional video a delight to watch.

Payme for Business Tutorials

Hong Kong