NEWS

Cathay Pacific

Cathay Pacific wanted to update their recruitment videos for their next batch of enrolment. Through the videos they want to attract potential employees and show the work life balance at Cathay. We decided to show the life outside of work of current employees, as it will feel more real and engaging to our target audience.

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Add personality to your brand.

Video is increasingly being used to humanise a brand. How can a company attract the right talent that goes beyond a classified ad? Tell them your story, what makes you great, what you believe in. Our good friends at Links understood this and commissioned us to tell the story of the great work culture they have.

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This is Li Xinagyu, a mega cool musician from Beijing. We cant wait to release the video we made with him for the World of Hyatt campaign. Watch this space!

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25 minutes older

Without doubt one of our favourites projects of all time at Lime*. The mission? To capture the art installation ’25 mins Older’ by artist Kingsley Ng. The problem? Its basically completely in the dark! We absolutely enjoyed the experience and we hope many Hong Kongers’ got to experience this fantastic moving installation that was part of Art Basel. Here’s hoping they will do it again next year!

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Activity Chair- Square Street

Client: Posh Project: Activity Chair We love Posh at Lime*. In fact if you drop by you will see the amazing Posh furniture in our office. So it was a great pleasure to be able to launch their new Activity Chair. Part of a series, we focus on Alexis from Square Street to understand his world of design.  

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Hong Kong