Cathay Pacific wanted to update their recruitment videos for their next batch of enrolment. Through the videos they want to attract potential employees and show the work life balance at Cathay. We decided to show the life outside of work of current employees, as it will feel more real and engaging to our target audience.
Video is increasingly being used to humanise a brand. How can a company attract the right talent that goes beyond a classified ad? Tell them your story, what makes you great, what you believe in. Our good friends at Links understood this and commissioned us to tell the story of the great work culture they have.
Without doubt one of our favourites projects of all time at Lime*. The mission? To capture the art installation ’25 mins Older’ by artist Kingsley Ng. The problem? Its basically completely in the dark! We absolutely enjoyed the experience and we hope many Hong Kongers’ got to experience this fantastic moving installation that was part of Art Basel. Here’s hoping they will do it again next year!
We had the pleasure of working with the HKTDC again on a series for the best and road initiative project. We created 10 x 15 secs explainer videos using infographics to tel the story. Here is one of the combos.
Client: Posh Project: Activity Chair We love Posh at Lime*. In fact if you drop by you will see the amazing Posh furniture in our office. So it was a great pleasure to be able to launch their new Activity Chair. Part of a series, we focus on Alexis from Square Street to understand his world of design.