Cathay Pacific wanted to update their recruitment videos for their next batch of enrolment. Through the videos they want to attract potential employees and show the work life balance at Cathay. We decided to show the life outside of work of current employees, as it will feel more real and engaging to our target audience.
Video is increasingly being used to humanise a brand. How can a company attract the right talent that goes beyond a classified ad? Tell them your story, what makes you great, what you believe in. Our good friends at Links understood this and commissioned us to tell the story of the great work culture they have.
This is Li Xinagyu, a mega cool musician from Beijing. We cant wait to release the video we made with him for the World of Hyatt campaign. Watch this space!
End of Shoot 1 (of 4 shoots) for Hyatt. #worldofhyatt
At Lime* we don’t just make awesome videos, we make kick ass animation. Here is just a taste of what we can do!
Without doubt one of our favourites projects of all time at Lime*. The mission? To capture the art installation ’25 mins Older’ by artist Kingsley Ng. The problem? Its basically completely in the dark! We absolutely enjoyed the experience and we hope many Hong Kongers’ got to experience this fantastic moving installation that was part of Art Basel. Here’s hoping they will do it again next year!
We had the pleasure of working with the HKTDC again on a series for the best and road initiative project. We created 10 x 15 secs explainer videos using infographics to tel the story. Here is one of the combos.
Content Marketing Awards judge reveals what he learned and the five themes that makes great content possible – Content Marketing Institute Source: 5 Secrets to Award-Winning Content
Client: Posh Project: Activity Chair We love Posh at Lime*. In fact if you drop by you will see the amazing Posh furniture in our office. So it was a great pleasure to be able to launch their new Activity Chair. Part of a series, we focus on Alexis from Square Street to understand his world of design.
How Pokemon Go Is Paving the Way for Business
